Product analysis Samsung Galaxy S4 Essay

Nowadays, it is a common scene to see everybody keeps his /her ear attached to a cell phone. Often, they are doing it at the risk of an accident, loss of human relationship or studies. Intimate friendships of our parents’ younger days are now lost and it is now reduced to an SMS or mobile talk. Keeping addresses of our intimates is now lost. Writing letters is given up. Human relationship and mental concentration are now replaced by electronic connections. It is a fact that having a mobile phone now a days is a sort of necessity and it is an inevitable truth that mobile industry is taking everyone’s mind by a storm. From the very basic thing of making a call, texting, and now Internet access for just a touch of your fingertips. Do you have one of these? I do have one of those too and I won’t deny the fact that I enjoy using them. So as one of the million subscribers of this technology I will share you some of the advantages and disadvantages I found, out of having a mobile phone. A mobile phone (also known as a cellular phone, cell phone, and a hand phone) is a device that can make and receive telephone calls over a radio link while moving around a wide geographic area. It does so by connecting to a cellular network provided by a mobile phone operator, allowing access to the public telephone network. By contrast, a cordless telephone is used only within the short range of a single, private base station. In addition to telephone, modern mobile phones also support a wide variety of other services such as text messaging, MMS, email, Internet access, short-range wireless communications (infrared, Bluetooth), business applications, gaming and photography. Mobile phones that offer these and more general computing capabilities are referred to as smartphones. The first hand-held mobile phone was demonstrated by John F. Mitchell and Dr Martin Cooper of Motorola in 1973, using a handset weighing around 2.2 pounds (1 kg). In 1983, the DynaTAC 8000x was the first to be commercially available. From 1990 to 2011, worldwide mobile phone subscriptions grew from 12.4 million to over 6 billion, penetrating about 87% of the global population and reaching the bottom of the economic pyramid. II. The Company Background Samsung Group (Hangul: ì‚ ¼Ã¬â€ž ±Ãª · ¸Ã« £ ¹; Hanja: ä ¸â€°Ã¦ËœÅ¸Ãª · ¸Ã« £ ¹; Korean pronunciation: [sam.sÊÅ'Å‹ É ¡Ã‰ ¯Ã¢â‚¬â„¢Ã‰ ¾upÌš]) is a South Korean multinationalconglomerate company headquartered in Samsung Town, Seoul. It comprises numerous subsidiaries and affiliated businesses, most of them united under the Samsung brand, and is the largest South Korean chaebol. Samsung was founded by Lee Byung-chull in 1938 as a trading company. Over the next three decades the group diversified into areas including food processing, textiles, insurance, securities and retail. Samsung entered the electronics industry in the late 1960s and the construction and shipbuilding industries in the mid-1970s; these areas would drive its subsequent growth. Following Lee’s death in 1987, Samsung was separated into four business groups – Samsung Group, Shinsegae Group, CJ Group and Hansol Group. Since the 1990s Samsung has increasingly globalised its activities, and electronics, particularly mobile phones and semiconductors, has become its most important source of income. Notable Samsung industrial subsidiaries include Samsung Electronics (the world’s largest information technology company measured by 2012 revenues), Samsung Heavy Industries (the world’s second-largest shipbuilder measured by 2010 revenues), and Samsung Engineering and Samsung C&T (respectively the world’s 35th- and 72nd-largest construction companies). Other notable subsidiaries include Samsung Life Insurance (the world’s 14th-largest life insurance company), Samsung Everland (operator of Everland Resort, the oldest theme park in South Korea), Samsung Techwin (an aerospace and defence company) and Cheil Worldwide (the world’s 19th-largest advertising agency measured by 2010 revenues). Samsung has a powerful influence on South Korea’s economic development, politics, media and culture, and has been a major driving force behind the â€Å"Miracle on the Han River†. Its affiliate companies produce around a fifth of South Korea’s total exports. Samsung’s revenue was equal to 17% of the South Korea’s $1082 billion GDP. Name According to the founder of Samsung Group, the meaning of the Korean hanja word Samsung (ä ¸â€°Ã¦ËœÅ¸) is â€Å"tristar† or â€Å"three stars†. The word â€Å"three† represents something â€Å"big, numerous and powerful†; the â€Å"stars† mean eternity. History 1938 to 1970 The headquarters of Samsung Sanghoesin Daegu in the late 1930s In 1938, Lee Byung-chull (1910–1987) of a large landowning family in the Uiryeong county came to the nearby Daegu city and founded Samsung Sanghoe (ì‚ ¼Ã¬â€ž ±Ã¬Æ' Ã­Å¡Å', ä ¸â€°Ã¦ËœÅ¸Ã¥â€¢â€ Ã¦Å"Æ'), a small trading company with forty employees located in Su-dong (now Ingyo-dong). It dealt in groceries produced in and around the city and produced its own noodles. The company prospered and Lee moved its head office to Seoul in 1947. When the Korean War broke out, however, he was forced to leave Seoul and started a sugar refinery in Busan named Cheil Jedang. After the war, in 1954, Lee founded Cheil Mojik and built the plant in Chimsan-dong, Daegu. It was the largest woollen mill ever in the country and the company took on the aspect of a major company. Samsung diversified into many areas and Lee sought to help establish Samsung as an industry leader in a wide range of enterprises, moving into businesses such as insurance, securities, and retail. Lee placed great importance on industrialization, and focused his economic development strategy on a handful of large domestic conglomerates, protecting them from competition and assisting them financially. In 1948, Cho Hong-jai (the Hyosung group’s founder) jointly invested in a new company called Samsung Mulsan Gongsa (ì‚ ¼Ã¬â€ž ±Ã« ¬ ¼Ã¬â€š °Ãª ³ µÃ¬â€š ¬), or the Samsung Trading Corporation, with the Samsung Group founder Lee Byung-chull. The trading firm grew to become the present-day Samsung C&T Corporation. But after some years Cho and Lee separated due to differences in management between them. He wanted to get up to a 30% group share. After settlement, Samsung Group was separated into Samsung Group and Hyosung Group, Hankook Tire, and others. In the late 1960s, Samsung Group entered into the electronics industry. It formed several electronics-related divisions, such as Samsung Electronics Devices Co., Samsung Electro-Mechanics Co., Samsung Corning Co., and Samsung Semiconductor & Telecommunications Co., and made the facility in Suwon. Its first product was a black-and-white television set. 1970 to 1990 The SPC-1000, introduced in 1982, was Samsung’s first personal computer (Korean market only) and uses an audio cassette tape to load and save data – the floppy drivewas optional. In 1980, Samsung acquired the Gumi-based Hanguk Jeonja Tongsin and entered the telecommunications hardware industry. Its early products were switchboards. The facility were developed into the telephone and fax manufacturing systems and became the centre of Samsung’s mobile phone manufacturing. They have produced over 800 million mobile phones to date. The company grouped them together under Samsung Electronics Co., Ltd. in the 1980s. After the founder’s death in 1987, Samsung Group was separated into four business groups – Samsung Group, Shinsegae Group, CJ Group and Hansol Group. Shinsegae (discount store, department store) was originally part of Samsung Group, separated in the 1990s from the Samsung Group along with CJ Group (Food/Chemicals/Entertainment/logistics) and the Hansol Group (Paper/Telecom). Today these separated groups are independent and they are not part of or connected to the Samsung Group. One Hansol Group representative said, â€Å"Only people ignorant of the laws governing the business world could believe something so absurd,† adding, â€Å"When Hansol separated from the Samsung Group in 1991, it severed all payment guarantees and share-holding ties with Samsung affiliates.† One Hansol Group source asserted, â€Å"Hansol, Shinsegae, and CJ have been under independent management since their respective separations from the Samsung Group.† One Shinsegae Department Store executive director said, â€Å"Shinsegae has no payment guarantees associated with the Samsung Group.† In the 1980s, Samsung Electronics began to invest heavily in research and development, investments that were pivotal in pushing the company to the forefront of the global electronics industry. In 1982, it built a television assembly plant in Portugal; in 1984, a plant in New York; in 1985, a plant in Tokyo; in 1987, a facility in England; and another facility in Austin in 1996. As of 2012, Samsung has invested more than US$13 billion in the Austin facility, which operates under the name Samsung Austin Semiconductor LLC. This makes the Austin location the largest foreign investment in Texas and one of the largest singleforeign investments in the United States. 1990 to 2000 Samsung Group headquarters at Samsung Town, Seoul Samsung started to rise as an international corporation in the 1990s. Samsung’s construction branch was awarded a contract to build one of the two Petronas Towers in Malaysia, Taipei 101 in Taiwan and the Burj Khalifa in United Arab Emirates. In 1993, Lee Kun-heesold off ten of Samsung Group’s subsidiaries, downsized the company, and merged other operations to concentrate on three industries: electronics, engineering, and chemicals. In 1996, the Samsung Group reacquired the Sungkyunkwan University foundation. Samsung became the largest producer of memory chips in the world in 1992, and is the world’s second-largest chipmaker after Intel (seeWorldwide Top 20 Semiconductor Market Share Ranking Year by Year). In 1995, it created its first liquid-crystal display screen. Ten years later, Samsung grew to be the world’s largest manufacturer of liquid-crystal display panels. Sony, which had not invested in large-size TFT-LCDs, contacted Samsung to cooperate, and, in 2006, S-LCD was established as a joint venture between Samsung and Sony in order to provide a stable supply of LCD panels for both manufacturers. S-LCD was owned by Samsung (50% plus 1 share) and Sony (50% minus 1 share) and operates its factories and facilities in Tangjung, South Korea. As on 26 December 2011 it was announced that Samsung had acquired the stake of Sony in this joint venture. Compared to other major Korean companies, Samsung survived the 1997 Asian financial crisis relatively unharmed. However, Samsung Motor was sold to Renault at a significant loss. As of 2010, Renault Samsung is 80.1 percent owned by Renault and 19.9 percent owned by Samsung. Additionally, Samsung manufactured a range of aircraft from the 1980s to 1990s. The company was founded in 1999 as Korea Aerospace Industries (KAI), the result of merger between then three domestic major aerospace divisions of Samsung Aerospace, Daewoo Heavy Industries, and Hyundai Space and Aircraft Company. However, Samsung still manufactures aircraft engines and gas turbines. 2000 to 2013 The Samsung pavilion at Expo 2012 In 2001 Samsung Techwin became the sole supplier of a combustor module for the Rolls-Royce Trent 900 used by the Airbus A380, the world’s largest passenger airliner. Samsung Techwin is also a revenue-sharing participant in the Boeing’s 787 Dreamliner GEnx engine program. In 2010, Samsung announced a 10-year growth strategy centred around five businesses. One of these  businesses was to be focused on biopharmaceuticals, to which the Company has committed â‚ ©2.1 trillion. In December 2011, Samsung Electronics sold its hard disk drive (HDD) business to Seagate. In the first quarter of 2012, Samsung Electronics became the world’s largest mobile phone maker by unit sales, overtaking Nokia, which had been the market leader since 1998. In the August 21st edition of the Austin American-Statesman, Samsung confirmed plans to spend 3 to 4 billion dollars converting half of its Austin chip manufacturing plant to a more profitable chip. The conversion should start in early 2013 with production on line by the end of 2013. On August 24, 2012, 9 U.S jurors ruled that Samsung had to pay Apple Incorporated US$1.05 billion dollars in damages for violating six of its patents on smartphone technology. The award was still less than the US$2.5 billion dollars requested by Apple. The decision also ruled that Apple didn’t violate 5 Samsung patents that were in the caseSamsung decried the decision saying that the move could harm innovation in the sector. It also followed a South Korean ruling that said both companies were guilty of infringing on each other’s intellectual property. In the first trading after the ruling, Samsung shares on the Kospi index fell 7.7%, the largest fall since October 24, 2008, to 1,177,000 Korean won. Apple then sought to ban the sales of eight Samsung phones (Galaxy S 4G, Galaxy S2 AT&T, Galaxy S2 Skyrocket, Galaxy S2 T-Mobile, Galaxy S2 Epic 4G, Galaxy S Showcase, Droid Charge and Galaxy Prevail) in the United States[ which has been denied by the court. On September 4, 2012, Samsung announced it plans to examine all of its Chinese suppliers for possible violations of labor policies. The company said it will carry out audits of 250 Chinese companies that are its exclusive suppliers to see if children under the age of 16 are being used in their factories. Samsung Electronics Co., Ltd. (Korean: ì‚ ¼Ã¬â€ž ±Ã¬  â€žÃ¬Å¾ ) is a South Korean multinational electronics company headquartered in Suwon, South Korea. It is the flagship subsidiary of the Samsung Group and has been the world’s largest information technology company by revenues since 2009. Samsung Electronics has assembly plants and sales networks in 61 countries and employs around 221,000 people. Samsung has previously been known for its position as a manufacturer for many electrical components such  as semiconductors,chips, flash memory and hard drive devices. Samsung Electronics has actively expanded in consumer markets moving away from its manufacturing roots. It has been the world’s largest television manufacturer since 2006 and the world’s largest maker of LCD panels for eight consecutive years. In recent years, Samsung has gained prominent position in the mobile phone and tablet market, fuelled by its flagship Samsung Galaxy line of devices. The company is the world’s largest vendor of smartphones since 2011. Samsung has also established a prominent position in the tablet computer market, with the release of the Android-powered Samsung Galaxy Tab and Note 10.1. BIBLIOGRAPHY http://smartphones2013.org/samsung-galaxy-s4-pros-cons/ http://www.managementstudyguide.com/market-segmentation.htm http://en.wikipedia.org/wiki/Samsung_Galaxy_S4 http://gadgetan.com/inilah-uniknya-acara-perilisan-samsung-galaxy-s-4/42162 http://www.gsmarena.com/samsung_galaxy_s_iv-5125.php Samsung official website (http://www.samsung.com/us/mobile/galaxy-S4/ ) http://www.isuppli.com www.wikipedia.org www.google.com www.valas.com www.mysmartprice.in www.xe.com http://www.indotrading.com http://searchfunmoods.com http://www.knoc.co.kr www.phoneArena.com http://EzineArticles.com/

P&G in Japan

Why was SK-II so successful in Japan? Statement: By based on research of Japanese market, P&G made clear targeting and positioning, and developed new products which fulfilled customers’ needs, built the effective distribution. As a result, P&G could establish differentiation advantages for the following. †¢ Product: â€Å"Foaming massage cloth† , Elegant dispensing box â€Å"Foaming massage cloth† increase skin circulation through a massage while boosting skin clarity due to the microfibers’ ability to clean pores and trap dirt. Price: Premium price †¢ Place: Luxury and nice counter at department store †¢ Promotion: Counseling by Beauty counselor, TV advertising, Beauty magazines Description Targeting Positioning Affluent women aged over 30s Prestige skin care Premium price R&D team: Market research > catches up demanding Japanese women, Develop Technology > excels Japanese competitors Sales: Training > beauty counselors, Promotion > Counter design Capability Q1. contd. What was the business model behind the success? Statement: SK-II ’s success is not only prestige skin care product or advanced technology but also its marketing approach to build the New brand.P&G succeeded to connect between the core technology or product concept and local market. Through Japanese market among the world’s toughest competitors, P&G developed potential source of innovations. In addition, SKII ’s marketing strategy built a new approach, Market research, Concept, Packaging, Positioning, Communications strategy. It was a big challenge that P&G shifted from Mass marketing, such as Olay brand, to Class marketing. SK-II ’s marketing strategy Description Market Research Concept Packaging Positioning Communication strategy Find the customer needs, habits Japanese women’s needs: sensitive with skin condition abits: five or six step cleaning Classify customers, Specify attractive market Affluent women aged over 3 0s Define the customer value Prestige skin care Product design Build the differentiation Premium price Advertising feature the targeting customers Design counter and installation Resource R&D Marketing R&D Marketing Technology Marketing Brand Sales force Channel Advertising Q2. How transferable is the model? †¢ The SK-II’s business model based on through production, advanced technology, marketing research and customer behavior.From this point if P&G Japan want to enter foreign market using this model they should exploit by exporting or by direct investment. Either case business model is transferable. But main concern is the model could be successful as in Japan? SK-II’s success had been achieved in a culture where the customers, distribution channels, and competitors were different from in China and Europe. For example: Japanese customers more educated, average Japanese women spent 4. 5 minutes on her face cleansing regime, and most sophisticated users of beauty p roducts in the world.Other hand in China customers due to Olay’s education recently moved from a one-step skin care process to a three-step cleansing and moisturizing process. But unlike China, Europe had a large and sophisticated group of beauty-conscious customers who is already practiced a multistep regimen. As we see it is model is transferable but they have to modify some of models characteristic depending on customers behavior, competitors and market factor. P&G Japans competitive advantage is firm-specific but SK-II’s advantage is country-specific. How to transfer SK-II:China Advantage The company had led with beauty products when entered this huge market Many woman took their fashion cues from Tokyo Wealthy China concentrated in Shanghai, Beijing, and Guangzhou Prestige beauty-counselor, TV advertisement Europe European customers are educated and already using multistep regimen. Also fine-fragrance business was beginning to do well Mass- market Cost of televisi on or print ads in Europe prohibitive. But sales force staff selling directly to department stores. †¢ †¢ Target Promotion Q3. What should P&G ‘s expansion strategy be in rolling out SK-II? We recommand P&G to directly invest in this market by focusing only on Marketing and Distribution to roll out SK-II (a special product) in a foreign market. It should not be an advantage for P&G to acquire subsidiaries, or to license or to franchise because resources and capabilities of SK-II are located in Japan. It would be difficult to find same raw materiels to produce SK-II in another country. Exporting SK-II in a foreign market will be better, for that they should emphasize on: †¢ Differentiation advantage, †¢ Changing customer behavior, †¢ Product positionning, †¢ Pricing policy, †¢ Advertisement, †¢ Counseler team†¦Q3. Contd. Which country should be the priority? Porter national diamond analysis Supporting Industries Superior in-store inf rastructure Counseling counters Cosmetic R&D centre MDO, Max factor Strategy, Structure and Rivalry High number of domestic competitors with high innovation. Tough competition Presence of prestigious foreign brand Intense, established, well respected , high experience and famous competitors Limited competitors in high-cosmetic market which can lead to low innovation and learning improvement as well as an opportunity to easily reach a huge market for P&G Country Factor ConditionDemand Conditions Japan High R&D technology and innovative. Skin care Educated labor force Home-grown resources comparative advantage Sophisticated and wealth customers Slow market growth trend High potential in other skin care solution Sensitive to the quality of the product Sophisticated customers New kind of advertisement Educate costumers: to help them know what is SK-II, and how to use it 30-40% cosmetic industry growth China’s P&G skin care sale showed 28% growth rate High return on investment Goo d positioning and targeting to reach wealth costumers Differentiation advantage Home grown skin care technicians.High labor cost Europe High retailer network MDO China Beauty assistance for premiumcounter cosmetic New product that will involve changes in costumers behavior (innovative product) High growth in retailing such as increasing number of department stores. More counters and and beauty counselors MDO CHINA should be P&G’s priority. A biggest market near to P&G Japan and opportunity to expand P&G extensive technological ressources Beijing and shanghai are best location to reach an elite consumer but counterfeit is a huge problem Rigidity of the system is a characteristic of Chinese governement, high import duties 35 to 40 %China China MDO covered by GBU A Target to acces to prestigious customers and a new research field concerning SK-II (unmet need) , a second security base in Asia regarding the instability of Japanese market Differentiation advantage , SK-II is consid ered as a premium product Sales may be $ 10 to $15 million over first 3 years against $1 to $1. 5 million of losses over 3 years Q4. What is your assessment of Jager’s strategic initiative? Why did he emphasize worldwide innovation? How does the initiative address barriers to worldwide innovation and learning?The strategic initiative denominated Organization 2005 aimed to expand P&G worldwide presence. By separating the organization in business units, service functions and market segments (MDOs) the company achieved ability to focus on exploring market potentials. Innovation was a major point of the initiative and helped P&G to obtain a rapid development of new products globally. With this initiative, P&G could develop competitive advantage by identifying emerging needs in different places while responding to them through internal capabilities and diffusing the outcome to the rest of the business.Several management changes in the company supported the initiative: †¢ Cult ure Changes: (cultural revolution within P&G): Company culture was slow, conformist and risk adverse, making P&G vulnerable to competition. By changing norms and practices, Jager created a culture which encourages risk taking, faster decisions and innovation. This change was fundamental to achieve a fast worldwide innovation mechanism within P&G. Processes Changes: Employees compensation became focused on performance, reinforcing risk taking culture.Also, by extending the reach of the stock option plan to all employees, a positive sense of ownership was created among P&G workers. Organization Structure Changes: Global Business Units (GBUs) assumed responsibility for profit, product development and marketing of their respective categories worldwide. Through this modification, P&G was able to delegate responsibilities for developing and rolling out new products. Standardization in manufacturing was achieved, bureaucracy was eliminated and accountability increased. Nevertheless, the ch ange created a complex organization structure were relationships were not clear.Managers had to adjust to this change. †¢ †¢ In general, the initiative allowed P&G to adapt core technologies or product concept to local markets, facilitating easier market penetration. Q4. Contd. What is your assessment of Jager’s strategic initiative? Why did he emphasize worldwide innovation? How does the initiative address barriers to worldwide innovation and learning? The emphasis in worldwide innovation was held because Jager identified that without a major- in country product development capability, P&G could not respond to the Japanese customers demands and competitors.Product development was needed, not only in Asia’s markets but even worldwide, to avoid the Japanese experience in new markets. He wanted to address: †¢ newer consumer trends †¢ new technologies that may be developed in various parts of the world. Worldwide innovation and learning barriers were a ddressed with integrated business planning process, organization structural change to improve communication, and learning sharing through GBUs and MDOs.Identifying and recognizing different customer’s needs and addressing them through new product development processes has become an objective of P&G after restructuration, addressing innovation through learning. Q5. As Paolo DeCesare, what would you recommend to the Global Leadership Team in your SK-II presentation? What is the set of factors you would consider in developing your recommendation? We would like to recommend P&G GLT to expand in China for SKII product line.Factors influencing the recommendation: Potential Market Size: Determine the market size, growth potential in future Product Fit: How the product fits into the market, define our unique selling point Product Competitiveness: know the competitors, Bargaining power of customers, suppliers, threat of any product substitute Entry Strategy: find barriers to entry, kn ow Country rules and regulations, Access to distribution channels Timing of entry: product climate for beauty related products Cultural differences: Different consumer behaviors / workplace practices Administrative constraints: Local content, preferences for domestic competitors in the form of subsidies and favoritism in regulation and government procurement Economic differences: Consumer incomes, cost and quality of natural resources, cost and quality of human resources Q5. contd. What would be your supporting reasoning for the recommendation?Potential Market Size: Japan Market Growth is becoming saturated, so globalizing SK-II in a growing market is advantageous China: 1. 2 billion population, the largest available market, Annual growth rate: high 30 – 40% Product Fit: SK-II is able to supersede Olay as the premium skin care choice in China, and counter the entry of non-mainland retailers carrying Olay as a discount product Product competitiveness: SK-II will be in a less c ompetitive market in China than it faces in Japan, or might encounter in Europe Entry strategy: The China entry strategy of test counters in Shanghai is promising Timing: Good timing as China economy is growing and more awareness among affluent society for beauty related products

Case Study Chloe’s Story Essay

The serous membrane in Chloe’s abdomen contains the peritoneum. The peritoneum is the largest serous membrane of the body which includes the greater omentum, the largest peritoneal fold, which drapes over the transverse colon and the coils of the small intestine, and contains a considerable amount of adipose tissue. Involuntary contraction of pharyngeal stage is the beginning stage of swallowing it begins with the passage of water into the oropharynx. When water enters the esophagus the esophageal stage begin where peristalsis occurs with coordinated contractions and relaxation of muscles to propel water into the stomach. With the bypass of the duodenum, Chyme cannot not periodically be forced through the pyloric sphincter in gastric emptying. The proteins will have difficulty being easily broken down into smaller molecules in the chemical digestion of proteins. By the enzyme Lipase. Rapid or major weight loss increases a person’s risk of developing gallstones. These meals should be high in protein. Because A change in diet, no longer consuming high fatty and high cholesterol foods. Yes. Nutritional deficiencies, like most iron and calcium is absorbed in the duodenum, the first part of the intestine that is bypassed by these operations. Calcium deficiency can lead to osteoporosis , and iron deficiency can cause anemia. Many vitamins and minerals are absorbed in the part of the small intestine bypassed by this surgery. The individual must commit to a lifetime of taking nutritional supplements to prevent serious vitamin and mineral deficiencies. A large number of microvilli in the small intestines greatly increases the surface area of the plasma membrane, larger amounts of digested nutrients can diffuse into absorptive cells. Most digestion and absorption occurs in the small intestine. Vitamin B12 must be combined with intrinsic factors produced by the stomach for its absorption by active transport in the ileum. Because it can or may be manifested as a variety of symptoms since B12 is widely used in the body. Severe fatigue may occur initially. Effects on the nervous system can be wide-ranging, and include weakness, numbness and tingling of the limbs, memory loss, confusion, delusion, poor balance and reflexes, hearing difficulties, and even dementia. Severe deficiency may appear similar to multiple sclerosis. Nausea and diarrhea are possible gastrointestinal signs. The anemia that results from prolonged deficiency may also be seen as a pallor especially in mucous membranes such as the gums and the lining of the inner surface of the eye. Megaloblastic anemia is a common result of inadequate B12. This condition can also result if a person stops secreting enough intrinsic factor in the stomach, a substance essential.

The Epic of Gilgamesh Assignment Example | Topics and Well Written Essays - 1500 words

The Epic of Gilgamesh - Assignment Example There is always a kind of terror from being at the mercy of the whims of a person who may not always act rationally or for the best interests of those whose lives they have control over. Certainly in the case of Gilgamesh to the very notion of the existence of Enkidu has premised on Gilgamesh the flawed human and part god acted in ways that made his subjects suffer. It is in this kind of backdrop that the fears of Enkidu relating to death are founded. Thehas premise decreed that he must die, and there is no arguing with the gods once they have decided that he must die. This notwithstanding the fact that it was Gilgamesh after all who did the killings, and it was Enkidu who did warn Gilgamesh against going through with killing Humbaba. No, all these mitigating circumstances did not matter. What mattered to the gods was that someone should die and that in this case, they chose Enkidu to pay for the lives of the Bull of Heaven and of Humbaba (â€Å"The Epic of Gilgamesh†; Brown; SparkNotes; Annenberg Foundation; Hooker). This whimsical nature of the ways of the gods and of the way they arrived at Enkidu’s death sentence, however, is not the primary reason why Enkidu feared death. Sure he was bitter to the point of even regretting having crossed paths with the people who ultimately led him to his encounter and friendship with Gilgamesh, but this bitterness is something that is separate from what made him fearful about death. He was fearful of passing away primarily because of the visions that he had of death, grim and full of dark foreboding, and the opposite of the happiest days that he had known on earth. He feared death first and foremost because it was the end of all that he had lived for, and the beginning of what could be described as an eternal harrowing experience in a world that is bleak and devoid of sunshine, dark, a world of dust, as he described in the vision that he shared of life after death. The vision of death and what it was like cam e to him in a dream, that he shared to his friend Gilgamesh.

Trying To Do The Impossible At GM Essay Example | Topics and Well Written Essays - 1250 words

Trying To Do The Impossible At GM - Essay Example The World War II played a vital role in moving the GM's ratings to the top as GM got the chance to serve the U.S. Army in terms of transportation. The company was always paying attention to the management side, where as others were busy in creating luxury without realizing the needs of the people. GM paid special attention to what most of the people in U.S. were ought to prefer, the company brought models catering the needs and wants of the people as well as the other sectors of the economy, but that was wy back in 50s. GM not only ruled the automotive sector of the world but also the entire industrial sector of the world. Being the first company to cross the profit margin of $1 Billion, GM griped the market very well until the 1980s when its share started decreasing steadily. The simple reasons for that were the increased production costs and decreased product quality, it was that time when many new entrants competing GM got some hold on the market. It was that time when the exact organizational culture came in view, the company had got so many prevailing issues within it, much of that were related to the labor suggesting that they were facing a strict duty schedule and were pressurized, GM expected them to perform exceptionally well on the outdated plants, this brings in the increased pressure on the human resources which forces them to make many wrong judgments, also there was no proper training available for the employees including the engineers who had to deal with the processing and line manu facturing. Surprisingly, the organization never gave much importance to its employees in terms of their knowledge and experience as most of the times in the past they hired fresh graduates, it sounds normal for a newly established organization but for a company having an exceptional profit statements, it is really unacceptable. The employees are the ones who represent the organization's culture and in case of GM, they were just new to understand and form a culture that could have been positively self changing and lucrative for the organization in the long run. One of the poor things about GM was that the executives believed that they reached the pinnacle and hence there is no room for further improvement in any of the GM's operations, sooner this proved to be very costly when the GM's cars got improvements but the competition increased even faster to crumble GM. However there are yet many reasons for the decline of GM such as improper selection and utilization of human resources, the general populations had got lesser education which made it hard for the companies to initially hire people who were really competitive, but at the same time the company never looked for betterment in the executives and kept the same people along, it was strange to hear a top class productive executive working in GM. Initially, the company was forced do hire such people but they should have changed this policy the moment the market got

The Waste Electrical and Electronic Equipment directive Essay

The Waste Electrical and Electronic Equipment directive - Essay Example Townsend (2011, p. 587) illustrates that the compatibilities which electronic and electrical equipment must comply with include designing equipment during the production process in a manner which facilitates reuse, repair, recycling and disassembly. This compatibility is guided by the WEEE’s principle of Extended Producer Responsibility (EPR). The major goal of the directive is described by Vaisvila and Vaicikonis (2006, p. 43) as the minimization of the disposal of unsorted municipal refuse or waste and thus facilitate the achievement of a separated WEEE collection. Additionally the directive provides that the management systems within electrical and electronic industries must be designed and organized both in individual basis and collectively so that the directive is not violated by these industries.   Hidy, et al. (2011, p. 990) add that apart for provision of recycling and recovery targets, the WEE directives provides that export of electronic and electrical equipment ca n only be achieved through compliance with the WEEE directive. Furthermore the directive provides that manufacturers of this equipment must take responsibility for the costs associated with the picking of waste from the collection centers and also for the processes of refurbishing the equipment in readiness for reuse or recycling.Quinnell (2005, p. 71) explains that the large appliances which are used in households such as washing machines and refrigerators are covered by the WEEE directive. Small appliances such as hair dryers.

Write your own topic Essay Example | Topics and Well Written Essays - 1500 words - 1

Write your own topic - Essay Example The basic distinction in views lies in identifying whether poverty is to be measured as a relative or absolute concept. On one side there is an unofficial coalition of government agencies, departments and many private sector organizations who posit their common mandate to be alleviating poverty. This group is in essence socialistic in its support for a highly regulated economy where, significant increases in government spending towards social problems are favoured (Goldberg & Pulkingham, 1999). On the other hand, there is the ‘pro-market’ coalition. This group is populated by both government and private sector agencies and institutions which converge towards a primary objective of promoting business in Canada and increasing trade between Canada and other nations. The ‘pro-business’ group supports a much less regulated economy and may be classified as political and fiscal conservatives who favour much less spending by the government on social issues and decreased taxation (Ligaya, 2007). The difference among these groups regarding the notion of poverty and its measurement finds its source in the way poverty is defined and measured by each of these groups. The first group assumes income to be the defining quality and arrives at a set of poverty lines for both individuals and families for different regions. As an example, the poverty line was set to be $33,365 for a family of four persons living in Toronto in 2004. Thus, families with similar characteristics whose pre-tax income was less than the foresaid amount were said to be living in poverty (Pohl, 2002). The second coalition, the ‘pro business’ group, contradicts the first group by describing their measures to be too broad to be pragmatic and thus deducing that, the set poverty lines resulting from the measures are inflated; thereby exaggerating condition of poverty in Canada. This group adopts a definition of poverty which is more restrictive and their means of measuring poverty

Arimount Marketing Plan Assignment Example | Topics and Well Written Essays - 1000 words

Arimount Marketing Plan - Assignment Example Therefore, it would be the role of the manager to look gather information on the quality of goods the company produces, sales of the product being sold may also speak a lot as demand is high the supply would also be high increasing the sale of his product. A researcher in a company would be to come up with better ideas, which would boost the sales to increase the sale or products or better ways to market their products to be appealing to the customer (Kotler, 2010) It is a company’s role to ensure that the company has reached the potential customers in the shortest time possible and use a convenient way possible. The company should ensure that through advertising their product the customer is enthusiastic to see the products that re being sold by the company. The customer should consider why he should choose the product over another. It is the role of the company to ensure that the customer is satisfied with the production. The company’s role is to ensure that the packaging of the product is appealing to the customers who is willing to purchase the product or a customer who are testing the product for the first time. The item should be widely acceptable to the area or region of sale in that it has what the consumer requires. After the customer has used the product, e.g. the standards should remain if they are of high standards and should be improved if they are of low standards. The product should have a unique character that other consumer products do not have so that the product would be preferred to the other products this will retain the customers loyalty (Kotler, 2010). The company should be able to market the products of consumption everywhere in the shortest time possible. The company can market its products in any segment that it believe that it is more profitable to the company. The segments should be

Review on Data impediments to empirical work on health insurance Article

Review on Data impediments to empirical work on health insurance markets paper - Article Example it is found out that majority of the publicly available sources of data, that is commonly used by researchers are to carry out their study on the health insurance market shares, is unreliable. These data sources are said to portray great variability over the years and are relative to both a rational prior and to the inconsistency demonstrated in the health sectors discharge data. These data sources assume merger activities from specialized and from high professional findings. Their unreliability to the studying competition in the health insurance sector is revealed in their character to omit significant components of the market. Such omitted components may include the self-insured health plans. The article considers the private insurance industry that plays a more significant role in the health care sector in the United States. A large number of individuals in U.S purchase private insurance plans. Another significant number of individuals are covered through Medicaid while they are still enrolled in the private plans. The article compared the elderly people in U.S to the nonelderly. It was revealed that majority of the nonelderly individuals opt for the private insurance plans while 95 % of the elderly people are enrolled to the Medicare. Although a few numbers of the nonelderly are enrolled to the Medicaid, they are also found to have enrolled into the private plans. Only a quarter of the elderly people opt for the private insurance plans (Leemore et al. 11). According to this paper, the antitrust analysts and researchers cannot generate an accurate empirical analysis of competition in the health insurance industry through the use of a readily available market share data. These differences in shares and the concentration reported within different data sources would force researchers to choose among the competing data sets. The doubtfully high unpredictability within the data sets suggests

The New Jim Crow Essay Example | Topics and Well Written Essays - 750 words

The New Jim Crow - Essay Example Any statement that doesn’t concide with what it implies is hypocrisy even if it is in the form of a law. A law not implemented sincerely and judiciously is self negating. Spare the rod and spoil the child is not valid today as the contrary is more likely to spoil the child. This is in fact what is happening in our society today. Our laws target to prevent the crime and through a vicious circle of incarceration end up in promoting it simply because of the real focus being upon segregation of those whom we don’t want to be in the mainsream of our society. How incarceration can be counter effective and promote discrimination is the point to ponder upon. This was the point that flashed across the mind of Michelle Alexander, an associate professor at the Moritz College of Law at Ohio State University, while he happened to quickly glance at a roadside bill reading, "The Drug War is the New Jim Crow." His reaction to this poster, in his own words was, "Yeah, the criminal-justi ce system is racist in many ways, but making such an absurd comparison doesn't help. People will just think you're crazy." (Alexander) Right as he was, this thought required thorough probe and research to establish what he thought was a fact. He did so and after a lapse of good enough time delivered an illuminating speech at Constitution Day, during an event hosted by the Constitution Project and the Georgetown Center on National Security. He stated conclusively, â€Å"the system of mass incarceration is now immunized from judicial scrutiny for racial bias, much as slavery and Jim Crow laws were once protected from constitutional challenge.† Jim Crow is iconic for laws pertaining to discrimination. In the early days of our history such laws were proclaimed openly like Fugitive Slave Act of 1793. It was a pro-slavery clause in the U. S. Constitution and provided that, â€Å"persons held in service of labour in one state, escaping into another ... shall be delivered up on clai m of the party to whom such service of labor may be due."  (Ronald and Davis) Further to it â€Å"Those who refused could be fined and jailed. Slave catchers were paid a bounty for each slave captured.† (Ronald and Davis). We do not have such harsh laws today because now we are better equipped with the use of legal terms to express our illicit thoughts. Discrimination of colour and creed, not pronounced though, is embedded in the subconscious of our society and those at the helms of legal affairs do not spare any opportunity to imprison and reimprison the ‘defaulters of color or creed’on one or the other pretext. Crux of the thinking is that we want to keep some of the society, away from society on pretence of some legal ground, mostly prompted by political motives. Living in a truly free society, the black and white feel attracted towards one another like the opposite poles well known for their intrinsic affinity, when however constrained to live together they act like similar poles and tend to repel one another. Imprisonment has been a favourite mode of punishment in the history of law. The stated objectives of imprisonment are to punish the criminals followed by their training and education to reintroduce them in the society as useful and respectable citizens. Facts that come in light through research do not approve the realization of these objectives, for example statistics show that most of the persons once charged and imprisoned are charged and

Kinetics of Drug Degradation and the Effect of pH on Drug Stability Lab Report

Kinetics of Drug Degradation and the Effect of pH on Drug Stability - Lab Report Example This iodine level reading then indicates the amount of iodine and therefore the amount of the drug that had been degraded and subject to the reaction with the used up iodine (Yoshioka and Stella 2000, pp. 61-69; Cohen et al. 1984; Brucat n.d.; Laude 2011; Stretton 2004). The spectrophotometer was calibrated to 324 nm for wavelength, zeroed with the use of water, and set to absorbance recording. For the trial run, 250 mL capacity Flask 2 was used to hold 10 mL of the drug in aqueous solution making use of a pipette, together with 120 mL of water. 250 mL capacity Flask 1 was used to hold 10 mL of water, 50 mL of aqueous iodine solution, and 10 mL of H2SO4, 0.1 M, likewise making use of a pipette. All of Flask 1 was poured into Flask 2, and swirled, at the same time marking the start of the timer. Flask 2 contents were poured back into Flask 1. At the 30 second mark, the reading for absorbance is noted, and this reading is done for every 30 seconds up to the six minutes mark. The pH of the mixture is also noted. This is a run. The actual experiment is done in five iterations of this run, with the initial Flask 2 contents retained, while the Flask 1 acid and water levels were varied according to the table below (Yoshioka and Stella 2000, pp. 61-69; Cohe n et al. 1984; Brucat n.d.; Laude 2011; Stretton 2004): Using the data for the absorbance at different pH and time, the gradient is calculated with the use of LINEST and SLOPE to determine the rate of reaction. Both yield the same results. The derived rates of reaction are given below: The rate of decline of iodine concentrations is a function of the acidity of the solution, as can be seen in Graph 1. Where the pH is most acidic, which is experiment 5 at a pH value of 2.05, the rate of decline is fastest. This corresponds to the fastest rate of degradation for Drug X. Graph 2 is to be interpreted in the same manner. Where the slope is least negative

Failure Analysis Essay Example for Free

Failure Analysis Essay Team D will analyze the organizations Samsung Electronics Company (SEC) and Research In Motion Blackberry (RIM). The study will analyze in depth the success of Samsung and the failure of Blackberry. The paper analyzes how Samsung evolved into one of the largest conglomerates in the world during the past decade the demise of Blackberry and how the company failed. Vision and Mission Statement Samsung Vision Statement, The vision of SAMSUNG Electronics is Leading the Digital Convergence Revolution (Samsung, 2013, p. 1). Mission Statement â€Å"To experience the joy of advancing and applying technology for the benefit of the public† (Samsung, 2013, p. 1.). Established in 1938, Samsung has gone thru many changes. During its various changes, Samsung continues to modify its mission statement according to its own change and to new developments globally. Economic contribution to the nation â€Å", Priority to human resources† â€Å" Pursuit of rationalism are slogans that represent important moments in Samsung’s history. The organization has grown from a national leader to a worldwide consumer leader. The constant fluctuation in the global economy, competition, and operations, Samsung transformed its mission statement in 1990. According to Samsung’s philosophy, We will devote our human resources and technology to create superior products and services, thereby contributing to a better global society (Samsung, 2013, p. 2.). The organizations attitude is a representation of its determination to contribute to the success of people globally. Key factors for Samsung is the dedication, creativity, and talent of its employees. The strong leadership and team support has made endless opportunities for new technology and achieving higher standard of living globally. Leadership at Samsung believe its success is due to its contribution to people worldwide and to the shared prosperity between national boundaries worldwide. This determines how they manage their  company. The objective for Samsung Electronics is to generate the future with its consumers. SEC can be considered as one of very few companies that manage to go beyond mere imitation of global competitors, leverage resources, accelerate the pace of organizational learning and manage to attain seemingly impossible goals ( Hamel and Prahalad, 1989). Vision and Mission Statement Blackberry vision statement, â€Å"Blackberry aims to be the premier center for management development excelling in developing managers of tomorrow; strengthening management capabilities and facilitating policy options to meet emerging challenges†. (Blackberry, 2013, p.1.). Mission statement, â€Å"To develop socially and professionally responsible and proactive managers and leaders with holistic perspectives and competencies. (Blackberry, 2013, p.1.) In realizing the above vision and mission, RIM focuses on the following strategic areas: In 1994, Blackberry (RIM) was created. The organization is located in Waterloo, Ontario Canada. Other locations include Europe, United States, Mexico, and Asia Pacific. Blackberry lead the design, fabrication, distributor of its wireless solutions for the global cellular communications market. The creation of combined software, services, and support, Blackberry provided solutions for email, cell phone, SMS, MMS, Intranet, and Internet applications â€Å"The beauty of this device was that users could do all of these functions even as they were striding down the sidewalk, far from any desktop computer† (Kim, 2008). . The organization provided services for Civil Service, local governance, and the private sector. This enabled Blackberry to strengthen and develop into a strong financial, self-supported Institute. The downfall of Blackberry began on January 9, 2007, with the introduction of the iPhone. Apple sold a million iPhones the first week of its release, signaling the era of the smartphone. In a conference call on March 29, 2012 CEO Thorsten Heins stated, â€Å"It is now very clear to me that substantial change is what RIM needs,† (All Thing D, 2012, p. 1.). The CEO is creating something Blackberry has not had for a long time, a vision. . â€Å"We believe that BlackBerry cannot succeed if we try to be everybody’s darling and all things to all people†, (All Things D, 2012, p. 1.). It might be too late but  the organization will undertake a complete review analysis of the way the company operates. Leadership style, management, organizational structure, and culture Samsung Electronics is a worldwide organization with nearly 160,000 employees and operates in countries worldwide. Samsung is devoted to having a healthy organizational culture. It believes that ethical management is not only a tool for responding to the rapid changes in the global business environment, but also a vehicle for building trust with its various stakeholders, shareholders, customers, partners, employees, and local communities around the world. Samsung’s aim is to become one of the most ethical companies in the world that is respected by its stakeholders, Samsung Electronics continues to train its employees and operate monitoring systems, while practicing fair and transparent corporate management. Samsung has established a good and safe working environment for its personnel, this improves employee morale and productivity and commitment to the organization. Employees respect all workers despite the positions they have. Workers and leaders have a good relationship that allows both side to work together on workers grievances relating to their work environment. The relationships between the workers and leaders are interactive and workers grievances relating to their working environment and other labor related issues work well. Workers at Samsung will respect all workers despite the roles they play. CEO Kwon Oh Hyun is a commanding leader, almost militarist in leading. In South Korea, this style of leadership is very effective; unlike in the United States a commanding leader for a non-military organization would be ineffective. Kwon Oh Hyun is direct, takes tight control, very demanding, disciplined, and demands immediate compliance within the company, from top to bottom. It is difficult to recognize what leadership style is within Blackberry. What has brought Blackberry to its demise is not having a clear vision from its upper executives. Their leaders had no sense of direction to innovate the organization. Blackberry ten years ago was a leader in the cellular business. Customers who owned a blackberry phone felt important, celebrities, Wall Street investment bankers. Today Blackberry is at jeopardy on becoming obsolete. Blackberry made some critical mistakes, which put the organization in jeopardy. The organization  disregarded the iPhone until it was too late. Prior CEO Lazaridis â€Å"told his employees that no one would buy the iPhone because customers did not want a personal computer on their cell phones.† (Forbes, 2011, p. 2.) Blackberry promoted a culture of unwillingness and closed communication. Upper executives did not want to listen to ideas from below. Additionally, a critical mistake was waiting too long to innovate new products into their product line. Their current product line is a big dinosaur and still look much like their first phones. To further trouble Blackberry, two major outages occurred on April 2007 and again in February 2008, each outage lasted for a few days. Leading Organizational Change Team D would use the Kotter’s Eight Steps Detailed guidance for managing change. First major change is to establish a sense of urgency, in order to create a compelling reason for change. The compelling reason for change is to seek new ways of innovation. Keeping up with the global rapid change in the telecommunications, industry is vital. [Change process theories describe a typical pattern of events that occur from the beginning of a change to the end, and in some cases they describe how earlier changes affect subsequent changes. The theories may identify distinct phases in the process, stages in the reaction of individuals, or effects of repeated changes on people.] (Gary Yukl, 2013, p. 1.) In order to keep Blackberry competitive with the market, the organization must find new products to introduce into the market. Introducing a new lineup of products such as new cell phone models is vital for the company to compete with its competitors. The sense of urgency is creating and updating our products in time to keep up with the competition. The team would create a coalition between upper management to establish the new change for blackberry. The coalition between top executives would facilitate the introduction of the new strategy into our new business plan. A major priority for blackberry and its top executives is to create a clear vision for the upcoming change of the organization. The next hurdle is to widely open up communication barriers and simplify the communication between upper management on down. Blackberry will promote a culture of open communication and willingness for all its employees. The open communication will enable the organization to communicate the vision throughout the company. Good communication will help the organization with employees who resist change. Communication between upper management and employees will help give a clear vision of the change. Inadequate communication will give employees a sense of false information for example believe that change is not feasible, fear of personal failure, loss of status, and economic threat. The CEO will empower other managers to act on the vision by encouraging risk-taking and removing barriers to help solve problems. The new plan will take two years to implement. The action plan will include short-term goals that move blackberry toward the new vision. The change will allow upper management on down to consolidate improvement. All management reassess all changes to include analytical information, the consolidation improvements will allow the organization to make any necessary adjustments in the new programs. All management will have to lead by example and demonstrate the success of the cultural change. The new plan will reinforce the changes by demonstrating the relationship between the new behaviors. The leadership styles will be between transformational and visionary leadership. These leadership styles will inspire the conviction of the new vision and will give blackberry a clear direction to succeed in the new change. Transformational leadership will inspire and develop empowering focus on the new plan. Conclusion During significant change to a company’s structure and strategies, personnel can experience high levels of stress on the job. Prior to executing the strategies, organizations must empower employees to adopt the role of change and encourage them to take action to solve the problems that stresses them. A large piece of the puzzle is communication between upper management on down. Personnel need to feel that they are empowered during the phase of the change. Although few organizations fully acknowledge their role in helping employees, cope with change. Individual reactions to change your complex and most experts agree that people tend to be uncomfortable with change; employees do not want to depart from their comfort zone.

Evolution Of Human Resource Management In The World Business Essay

Evolution Of Human Resource Management In The World Business Essay Human resource management is defined as the strategic approach to manpower management in an organization and also this is a function of the company which focuses on recruiting the management to provide further information to the employees, how to take the business to the top level. This process is really important to todays businesses, it studied that employees working in teams or individually are the two main contributors which helps to succeed in the business objectives. The managers of the businesses in this generation are responsible in selecting employees, planning the goals of the company, planning how the business can use the resources in effective ways, assigning tasks for the employees, giving information to the employees how a task should be completed by using few resources, giving feedbacks how they can change their behaviors, introducing new technology to improve performance of the employees, taking responsibilities of the entire business and most importantly being a role model to the employees and working hard to give the best services to the customers. Human resource management is the business function that deals with issues related to people such as compensation, hiring performance management, organization development, safety, wellness, benefits, employee motivation, communication, administration and training. An effective human resource management focuses on managing the employees effectively and productively to the entire business in order to accomplish the companys goals and objectives. Today the target of human resource management is to recruit the employees by providing development programmes and scholarships rather than depending on traditional personnel and transactional roles which are increasingly outsourced. The features of human resource management include; organizational management, personnel administration, manpower management and industrial management. Human resource management works hard to have a good relationship between traditional management functions and the skilled employees with in the business. Employees are highly treated by having a closer look of their skills and experience. The employees have to get the full knowledge of the particular field and have to be skilled. Moreover, the human resource manager perfectly empowers inter-department employee relationships and nurtures scope to have a great communication in all levels of the business. In this modern world it is a must to have a Human Resource Management Department which relate with legislature of all factors of production. This department is responsible for the development and application of ongoing research on strategic advances while hiring, terminating and training staff and also this department is responsible in various areas of the business like identifying the areas where there are lack of knowledge and inadequate training and to overcome these problems worksh ops and seminars are conducted. Furthermore, recruiting the workforce, developing the relationship between the employees inside the business and development of a uniform organizational culture, identifying what the employees need (necessary resources) and career goals, understanding and relating to employees as individuals, fulfill the strategic approach in order to maintain competitive advantage, motivating and supporting the employees so that they will get courage to do their tasks well (this is achieved by workforce planning and recruitment , employee training, induction and orientation of hired task-force and administration and appraisals). Strategic Human Resource Approach really helps for the progress of the business. It is defined as the linking of human resource with strategic goals and objectives in order to improve business performance and develop organizational culture that maintain innovation, flexibility and competitive advantage. In an organization strategic approach is implemented through recruiting, selecting, training, rewarding the employees and increasing the employees productivity by focusing on business obstacles which happen in the external environment. The target of this approach is to focus on long-term objectives like addressing and solving problems of the business in the long-run of the business and internationally. In this competitive world everything (internal and external) of a business is changing. Modern trends are increasing and this is becoming an important factor for an efficient business. The huge changes of the businesses have also changed human resource management to personnel management and personnel management to manpower planning and the businesses are focusing on strategic approach which helps in the long-run of the business and helps to gain competitive advantage for the business. Moreover, recruitment of staff focused to geocentric from ethnocentric and polycentric which is more efficient because the employees are selected based on their attitudes and skills. These days recruiting is also done by the effective policies like using of headcounters, cross national advertising and E-recruitments. In the early days the employees have to work for long hours and are not well paid. Furthermore, they are not provided with quality requirements and the work place is unhygienic but now ever ything has changed. Under the strict rules and regulations of the government the owners of the businesses are forced to set up a formal mechanism to look into employees wages and welfare and reporting the issues through labor. Moreover, the employees are provided with the latest technologies with all the requirements they need while doing the tasks. In the workplace the employees are provided with modern furniture and the place is designed in an attractive way for the customers and for the employees where the employees can work much comfortably. There have been huge changes between the personnel management and human resource management in many ways like ; the recruitment and the skills of the employees have began to increase workers commitment and loyalty and also motivation helped to have a active social community within the employees, fringe benefits rather than monetary incentives. In addition, with the introduction of performance on pay, employees stock option the Wage and Salary Administration became outsource. The behavioral training to change attitudes and develop basic skills are focused then remaining incomplete to in calculating work proactive, with new techniques such as management by objectives rather than the report-card based performance. Human resource is going through huge transformation in the business approaching and are automating and outsourcing many management functions which will increase new skills in order to fight with the competitors. Moreover, the human resource professionals say that some of the standard nich-such as human resource generalist and benefits specialist will become less common and less important, giving way over to new ones such as human resource financial analyst and when we have a clear look the human resource people who have done amazing tasks like in the process redefining themselves and their profession can be in a top level with rewarding careers than human resource people who have worked in this long time ago. In the past the role of the administrative department was hiring employees, paying employees and dealing with benefits as at that time these were the functions the businesses needed. Moreover, at that time human resource managers role was aligning employees and management functions that were viewed by the business as paperwork. In this generation there are many different roles and responsibilities of the human resource management. The small businesses may take full responsibility for all human resource activities and huge businesses, this act as an internal consultant and all the human resource description are done with the support of strategic business direction. Some of the roles and responsibilities are training and development, recruiting, productivity improvement, managing the salary, employee services and strategic planning. Technology plays an important role in the human resource management. In the past there were only telephones, typewriters and the time clock in order to manage the works of the business and now all the businesses are computerized, managers have to deal with; multimedia, internet, local area networks i.e and human resource works are dependent on the technological lending edge. To identify the skilled workers who have applied to the job, through applicant-tracking system it is easy to find and to save time the employees learning needs are assessed through a computer dialog. Moreover, automatically the employees attendance is recorded in the computers. Technology makes the human resource management works much easy. When we have a broader picture about the future of the human resource management there might be labor supply. Some experts say that there will be a change in the employment relationship, not a demographically driven shortage of workers; but I agree with the author, Losey. He says there will be a real labor shortage requiring improved recruitment and retention strategies as well as better understanding of why employees really leave organization. Moreover, the skills have to be improved; new roles have to be developed like without giving up human resources human core and offering product lines to serve the larger business. For the future of human resource management applying scientific approach is a good way where professionals can make recommendations based on data and evidence rather than on personal preference.

Object Relations Theories: Klein and Winnicot.

Object Relations Theories: Klein and Winnicot. A Critical Evaluation of the Object Relations Theories of Melanie Klein and Donald Winnicott. Klein describes conflicting forces within the psyche, detailing how they interact with equally conflicting external forces, producing a mental structure understood in terms of relationships. The central elements of her theory are the â€Å"death instinct† and the â€Å"paranoid skitzoid position†, in which part objects are created by splitting. Along with the â€Å"depressive position† which arises upon the child realising those part objects are actually whole objects, (Frosh, 1987). In the depressive position guilt makes its appearance, as the childs realizes that the object of its envious attacks is also the object that it loves (Segal 1992). Along with guilt the child feels gratitude towards the mother and thus the desire for reparation arises. It is this conflict between love and hate, torn by conflicting desires for the caring preservation of others against the malicious destruction of others that Klein saw as being central to the human experience (Greenberg, 1983). I am speaking of an innate conflict between love and hate, I am implying that the capacity both for love and destructive impulses is, to some extent, constitutional, although varying individually in strength and interacting from the beginning with external conditions. (Klein, 1957, p180(Frosh, 1987)) Winnicott did not produce a coherent theoretical structure he did evolve ideas which have stood the test of time (Gomez, 1988). His ideas being centred around dependence conflicting with the stages of â€Å"absolute, relative and toward† independence (Jacobs, 1995). With children beginning life in â€Å"absolute dependence†, and the mother in a state of â€Å"primary maternal pre-occupation† (Winnicott, 1965) by helping to contain the childs primitive agonies (Jacobs, 1995)providing a ‘holding enviroment for the infants sense of ‘omnipotent phantasy'(Stevens, 1996). Potential Space Transitional Objects This provides a sense of trust and goodness in the world leading to the â€Å"capacity to be alone† and â€Å"play†. (Stevens, 1996). Within the realms of â€Å"potential space†, facilitated by â€Å"transitional objects† Winnicott proposed mismanagement of impingements encourages development of a false self covering and distorting the childs true self (Jacobs, 1995). KLEIN MAIN BODY DEATH INSTINCT 94 Klein considered the death instinct is the central source of disturbances in a childs experiences (Frosh, 1987) Klein argued that early channelling of the death instinct must take place for the infant to survive (Greenberg, 1983), proposing that even in good nurturing environment children still experience fears and anxieties creating aggressive and destructive emotions (Frosh, 1987). Winnicott doubted Kleins retention of Freuds death instincts (Winnicott, 1965), considering the concepts to be superfluous rather than wrong (Gomez, 1988). And Kernberg (1969) proposed the death instinct could be dropped without damaging her other presentations due to the â€Å"total lack of clinical evidence† supporting an innate death instinct (Segal, 1992). PHANTASY 106 Klein thought the death instinct taints childrens phantasys (Frosh, 1987), with sensations being interpritated as unconscious phantasys based on innate knowledge and experience (Hinshelwood, 1991). Unconscious phantasy differs from Fantasy, being a vaguer, primitive composition of images and sensations at a pre-linguistic stage, taking place on an unconscious level (Hough, p88). Klein proposed children view the external world through phantasies, not perceiving things as they are (Segal, 1992), and observed childrens lives to be dominated by unconscious and sometimes conscious phantasies about parental sexuality (Segal, 1981). Unconscious phantasies underlie every mental process and accompany all mental activity. They are mental representations of those somatic events in the body which comprise the instincts, and are physical sensations interoperated as relationships with objects that cause those sensations. A Dictionary of Kleinian Thought (Hinshelwood, 1991) Guntrip (1971) accused Klein of depicting the objects of human passion as phantasmagoric, without real connection to other people, counterclaiming this argument is Kleins frequently mentioning the importance of real others (Greenberg, 1983). SPLITTING 84 words When fantasies and perceptions are kept apart infants split both the object and themselves (Segal, 1992), this splitting is a defence manoeuvre arising from projective and introjective defence mechanisms (Frosh, 1987). Seeking to disown and distance either projection created anxiety inducing objects or hostile elements the mind often resorts to this disasociative psychic process (Likerman, p88). Klein viewed the mind as inherently split, unlike others who propose the minds initial unity which becomes divided by experiences (Frosh, 1987), extreme splitting can become a threat at times due to its terrifyingly persecuting nature (Segal, 1992). PART OBJECTS 99 words Splitting creates part objects which are considered to be modes of relating rather than the building blocks of phantasy. (Gomez, 1988). Klein considered the original part object to be the mothers breast (Hinshelwood, 1991) It may seem curious that the tiny childs interest should be limited to a part of a person rather than the whole, but one must bear in mind first of all that the child has an extremely underdeveloped capacity for perception, physical and mental, and then.. the child is only concerned with his immediate gratifications. (Klein 1936, p290) (Hinshelwood, 1991) Needing to make sense of the chaos of the world a child makes the division between good and bad, with both categories kept far apart as Klein belived that it was more important to achive some order than to assimilate an accurate interpretation of reality (Gomez, 1988). Astor (1989) challenged this based on observations, claiming the breast is initially whole, later becoming part of the whole body before becoming a combined object (Jacobs, 1995). PARANOID SKITZOID POSITION Klein proposed the paranoid skitzoid position as the first organization of experience in everyones early years, being maintained episodically throughout life. She considered a clear distinction between bad and good objects important, being maintained with the both extremes polarized in emotional tone and conceptual organization (Black, p91-3). As regards splitting of the object, we have to remember that in states of gratification love feelings turn towards the gratifying breast, while in states of frustration hatred and persecutory anxiety attach themselves to the frustrating breast. This twofold relation, implying a division between love and hatred in relation to the object, can only be maintained by splitting the breast into its good and bad aspects. With the splitting of the object, idealization is bound up, for the good aspects of the breast are exaggerated as a safeguard against the fear of the persecuting breast. Paranoia is the persecutory fear of invasive external melevolance, and skitzoid refers to the splitting of good and bad. It is considered a position being a fundamental way of formulating experience, enabling individuals to relate to others from the different perspectives of oneself, rather than being a passing phase (Black, p91-3). PROJECTIVE IDENTIFICATION 98 Projective identifcation describes extensions of splitting in which parts of the ego are separated from the self and projected into objects (Greenberg, 1983). By putting bad qualities into another, the other is considered to possess the bad qualities which they cannot stand in themselves. A â€Å"phantasy remote from consciousness† that entails a belief in certain aspects of the self being located elsewhere. A Dictionary of Kleinian Thought (Hinshelwood, 1991) Being a very deep split creates amplified perceptions of people and emotions as they cannot be regulated by their opposites. (Segal, 1992). Ogden (1979) proposed projective identification to be a threefold process, firstly ridding oneself of internally attacking objects, then projecting fantasy into recipient through interactions with the recipient finally experiencing themselves as they are pictured in the projection (Fineill, 1985). CONTAINMENT 61 Klein derived containment from projective identification, where one person in a sense contains part of another, when a child splits off their fears and contains them in an object. Klein proposed that if these split fears are allowed to repose in the mother for long enough then they can be modified and safely reintrojected, considering this the beginning of mental stability (Hinshelwood, 1991). WHOLE OBJECTS 95 When ‘good and ‘bad part objects are realized as individual objects they are considered whole objects. As whole objects are realized the child begins to understand that others have mixed feelings and emotions, and also begins to perceive that others can suffer, resulting in the child no longer defining others by its own needs and feelings (Hinshelwood, 1991). Appreciating the mother as an individual and seeing her as an whole object, the mother becomes no longer simply a vechle for drive gratification, but instead an â€Å"other† with whom the child is able to maintain a personal relationships (Greenberg, 1983). ENVY 99 Envy is a two person emotion, experienced upon realizing the inability of being as good as the good object. This hatred directed towards good objects, and the childs desire to destroy the source of goodness due to â€Å"envy† of its independence (Greenberg, 1983), This phantasised destruction of the good object terrifies the child because it destroys the possibility of hope (Greenberg, 1983). Being projective, by trying to put badness in to the good object to destroy it (Frosh, p125). It is a destructive attack on the source of life, on the good object, not on the bad object, and it is to be distinguished from ambivalence and from frustration. It is held to be innate in origin as part of the instinctual endowment, and requires the mechanism of splitting as an initial defence operating at the outset. A Dictionary of Kleinian Thought (Hinshelwood, 1991) Winnicott, Bowlby and Fairburn took issue with Kleins perception of children possessing innate feelings of aggression towards the mother (Segal, 1992), considering envy a product of tantalizing mothering (Adams, 1988) DEPRESSIVE POSITION 126 The depressive position is considered a way of dealing with anxiety arising from the death instinct (Segal, 1992), being a combination of phantasies and attitudes begining around three months. This involves intergrating experiences rather than splitting them (Segal, p38), where loving and hateful relations are unified in whole objects (Greenberg, 1983) and the child gives up its omnipotent world perspective (Hinshelwood, 1991). Depressive anxiety is based on the fate of others both internally and externally. Not only being the childs reaction against its own destructiveness, but a genuine expression of love and regret, developing into gratitude for the mothers goodness. Alternitivly Racker claims that both depressive and paranoid skitzoid anxieties are due to childrens intense desire for their mothers love (Greenberg, 1983) and Winnicott preferred the term â€Å"concern† considering the infants protective feelings toward their mothers (Jacobs, 1995). GRATITUDE 22 Klein considered that love and gratitude are innate, with gratifying objects enhancing gratitude and love and frustrating objects provoking paranoia and hate (Hinshelwood, 1991) REPERATION 59 Reperation is considered the strongest element of the creative and constructive urges (Hinshelwood, 1991) It is in the depressive position when Klein proposes that guilt makes its appearance. Klein considered that a childs aggression gave rise to anxiety as it conflicts with the powerful loving impulses, these loving impulses proposed by Klein are often overlooked by those wishing to criticize Klein (Segal, 1992) Winnicott Absolute Dependence 110 Winnicott said:- There is no such thing as a baby If you set out to describe a baby, you will find you are describing a baby and someone. A baby cannot exist alone, but is essentially part of a relationship† (Winnicott, 1947) (Stevens, 1996) During the stage of absolute dependence Winnicott considered the mothers state to be â€Å"Primary Maternal Pre-ocupatoin† a very early sage of emotional development where she feels the baby is a part of herself, leaving the baby with no means of awareness of material provisions (Winnicott, 1965). Thus not differentiating between itself and its environment (Gomez, 1988), the child can only profit or suffer from disturbance being unable to gain control over how things are done. But dispite the infants physical dependence, psychologically it is paradoxically dependant and independent (Winnicott, 1965). Winicott considerd the development of a strong ego to be dependant on the mothers ability to meet the early absolute dependence of the infant (Jacobs, 1995) Primitive agonies Winnicotts primitive agonies are a description of the childs fear of going to pieces and eternally falling, having no relation to the body with no orientation in the world while in complete isolation with no means of communication. These may surface in later life as psychotic or borderline-state anxieties (Gomez, p88-89). He claimed the good enough mother creates a holding enviroment capable of containing these unthinkable anxietys enabling stable ego development (Jacobs, 1995). Holding Impingment Winnicotts reference to holding is both physical holding and the childs enviroment (Winnicott, 1965). Where the mothers creates the space and ability to facilitate the childs creative and imaginative self, while the child forms the object relations that it needs. This is dependant in part on the satisfaction that the mother is able derive from relating to and facilitating her childs internal struggling. (Newman, p789) reducing impingements to a minimum, with favourable conditions the infant is able to establish continuity in its existance The enviroment does not make the child. At best it enables the child to realize potential. (Winnicott, 1965) Impingments break the continuity of the infants existence, and constant impingments disrupt the childs ability to intergrate, encouraging future mental problems (Winnicott, 1965), Impingement anxiety is a product of environmental failure (newman, p790) Winnicott considered Kleins envious baby to be the product of a failed holding enviroment (Adams, 1988). Condidering the child as more benign, victimized product of its enviroment (Greenberg, 1983). In contrast Winnicott, Klein considered the childs internal environment to predominate the childs interactions with the world. False Self In unreceptive enviroments Winnicott argued that children cannot maintain genuine needs and wishes, because the caretakers agenda must be dealt with by the child. Thus the child shapes themselves according to the cartakers vision, compliently creating a false self (Michell, p105), a conscious, compliant version of the self, which under certain conditions hides and protects the ‘true self in the unconscious (Stevens, p312). This is due to the dual malignant introjection firstly of the faulty caretaker who is either too narcacistic or too controlling and secondly the caretakers incapacity to manage the childs resultant reactions to their shortfalls leading to the childs internalization of both the disappointing parent and the parents inability to deal with the dissapointment, this impingment leads to the development of a false self to deal with the anxiety created by this situation (newman, p791) True Self Winnicott considered the separated â€Å"Me† or â€Å"I am† from others is the true self (Jacobs, 1995). If there is sufficient attunement between the child and the mother then the infants ‘true self emerges from activitys in the ‘transitional space (Stevens, 1996). But if a childs bodily functions are managed impersonally or if it is left alone physically or mentally then it may attempt to identify more with the mind than the body, leaving the child perceiving its ‘true self as an ethereal intangible quality. (Gomez, 1988) Potential Space In order to give a place for playing Winnicott proposed a paradoxical dynamic dialectic position known as potential space between the baby and mother. (ogden, 1979) being a hypothetical area which exists (and cannot exist) between mother and child, this potential space varies a great deal according to each childs life experience in relation to their mother figure (Winnicott, 1971) Early life experiences determine each individuals use of this space, where each individual has their most intense experiences. Each infant has favourable or unfavourable experience within this space where dependence is maximal, thus potential space is only in relation to a feeling of confidence relative to the environmental factors, this confidence is evidence of the dependability that has being introjected by the individual. (Winnicott, 1971). Ogden (1979) proposed the each pole of the dialectic relationship within potential space creates, informs and negates the other as the child moves from absolute to relative dependence. Transitional Objects and Phenomina Transitional objects are concerned with the first possession and its relation to the intermediate area between subjective and objective perception of the child (Winnicott, 1971). It is not the object that is transitional, but rather that object is the first manifestation of the infants altering perspective of the world, shifting from a internal psychic reality to the external world. (Cooper, 1989) Unlike the mother the transitional object is neither under internal control, nor is it outside external control (Winnicott, 1971) being the first not me. It stands for the breast and is a symbolic part object (Winnicott, 1951, p231 233) The child cannot live without it. It mustnt be washed or altered, even if it becomes threadbare. The child must be allowed to abandon it in its own time and its own way. It is not mourned; it is left behind, ‘relegated to the limbo of half-forgotten things at the limbo of half forgotten things at the bottom of a chest of drawers, or at the back of a the toy cupboard. (Winnicott, 1971) Brody (1980) claimed transitional objects more comforting substitues for insufficient mothering than a universal phenomenon, citing reduced occurrence in rural areas (Jacobs, 1995). Play 88 Winnicotts concern with play arose from his interest in a childs experience of the ‘transitional object. (Cooper, 1989) Winnicott said â€Å"Play is immensely exciting because of the precariousness of the interplay of personal psychic reality and the experience of control of actual objects† (Cooper, 1989) Playing is the interplay between inter personal psychic reality and the experience of control of actual objects, the precarious nature of playing is due to its existence on the theoretical line between the subjective world and the perceived one (Winnicott, 1971) Winnicott agreed with Klein proposing that certain aspects of childrens play are external projections of their internal experiences with toys becoming subjective objects (Winnicott, 1965) and considered play to be a universal and healthy behaviour (Winnicott, 1971) The Capacity to be Alone 124 Although the infant is alone, the carer is still present in the general environment due to the presence of familiar objects (Winnicott, 1971) The basis of the capacity to be alone is a paradox, it is the experience of being alone while someone else is present. (Cooper, 1989) Winnicott proposed that it is dependent on the presence of a good internal object, for this presence enables a feeling of confidence in the present and future. Considering the capacity to be alone closely related to emotional maturity, its basis is the experience of being alone while in the presence of another, and is a highly sophisticated phenomenon with many contributing factors. (Winnicott, p 1971) Hà ¤mà ¤là ¤inen (1999), proposed that everyone lives in the solitude of subjectivity, considering the capacity to be alone a capacity to tolerate the absence and lack of aloneness along with yearning for closeness, while simaltaniously enjoying the unity and connection of social life. CONCLUSION The lack of critisism for Winnicotts work may be due to the fact that dispite his prolific writing he did not compose a comprihesive theory. (Jacobs, 1995) Kleins perspective is intrapsychic (one person) where as Winnicott is interpersonal (two-person) (Stevens, 305) (RELATES TO INTERNAL AND EXTERNAL) MASCULINE FEMININE. The premises of Kleins theorys are subjective rather than objective and philosophical rather than scientific (Gomez, p33), Winnicotts writing style is considered to be impressionistic than anylitical and although (Gomez, p86-8). A positive aspect of Kleins theory is achievement of gratitude and love with social relations can be achieved in the face of negative aspects such as envy and greed (Frosh, p127) Some consider Kleins approach to be to deterministic, proposing that she considers that events that happen in later life have a negligible effect on the psychic makeup developed in the childs formative period (Segal, p91). Kleins perspective that it is not only external influences that lead to childhood can be considered a important counterweight to the argument that it is purely the fault of parents when children suffer problems mentally (Segal, p88). Those who are followers of Winnicott consider a child to be a far more benign and victimised creature than Kleinian followers, in Winnicotts book â€Å"The Child the Family and the Outside World† Winnicott expresses strong disagreement with Kleins proposal of a child projecting personal hated and â€Å"bad† aspects onto or into objects, Critics of Klein consider her work to be tangential to Fruedian thinking in a highly speculative and fantastic manor noting that the forceful and certain manor of writing leads to hyperbole and overgeneralization (Greenberg, p120) In defence of Klein it can be argued that those who critize her work do so as they fail to take a close and balanced approach to her work and thus focus exclusively upon aggression with out considering the balancing factors of other motives (Greenberg, p120) It is claimed that the contribution of problematic features of the childs environment such as family and living conditions are not taken into account for their establishment of original bad objects in the psychopathology in individuals and it is claimed that Fairburn and Winnicot were able to explore possibilities of external factors due to their not being encoumbered by attachement to Freuds drive model of the human psyche (Greenberg, p147) REFERENCES Adams, P (1988). Winnicott. London: Penguin Astor, J. (1989). The Breast as Part of the Whole: Theoretical considerations concerning whole and part objects. Journal of Analytical Psychology. 34 (1), 117-128. Ad Black, M,J (1995). Freud and Beyond. New York: Basic Books. Cooper, R (1989). Thresholds Between Philosophy and Psychoanalysis. London: Free Association Books. Fineill, J.S. (1985). Projective Identification and Psychotherapeutic Technique. Thomas H. Ogden. New York: Jason Aronson, 1982, 236 pp.. Psychoanal. Rev., 72:671-673. Frosh, S (1987). The Politics of Psychoanalysis. London: Macmillan Press. Gomez, L (1988). An Introduction to Object Relations. London: Free Association Books. Greenberg J.R Mitchell S.A (1983). Object Relations in Psychoanalytic Theory. London: Harvard University Press. Hà ¤mà ¤là ¤inen, O. (1999). Some considerations on the capacity to be alone. Scand. Psychoanal. Rev., 22:33-47. Hinshelwood, R.D (1991). A Dictionary of Kleinian Thought. Sidmouth: Chase Publishing Services. Hough, M (1998). Conselling Skills and Theory. London: Hodder Stoughton Educational. Jacobs (1995). D.W.Winnicott. London: Sage Publications LTD. Klein, M. (1946). Notes on Some Schizoid Mechanisms. Int. J. Psycho-Anal., 27:99-110. Likierman, M (2001). Melanie Klein: Her Work in Context. London: Continuum. Mitchell, S,A (1988). Relational Concepts in Psychoanalysis. London: Harvard University Press. Newman K.M. (1996). Winnicott Goes To The Movies: The False Self In Ordinary People. Psychoanal Q. 65 (1), 787-807. Ogden, T.H. (1979). On Projective Identification. Psycho-Anal. 60 (1), 357-373. Segal, H (1981). Klein. London: Karnac Books. Segal, J (1992). Melanie Klein. London: Sage Publications. Stevens, R (1996). Understanding the Self. London: Sage Publications LTD. Winnicott, D,W (1965). The Maturational Process and the Facilitating Enviroment. London: The Hogarth Press. Winnicott, D,W (1971). Playing and Reality. London and New York: Routledge Classics. BIBLIOGRAPHY Astor, J. (1989). The Breast as Part of the Whole: Theoretical considerations concerning whol J. Anal. Psychol., 34:117-128. Bacal, H.A. (1987). British Object-Relations Theorists and Self Psychology: Some Critical Re Int. J. Psycho-Anal., 68:81-98. Balint, M. (1952). New Beginning and the Paranoid and the Depressive Syndromes. Int. J. Psycho-Anal., 33:214-224. Black, M,J. Mitchell S,A. (1995), Freud and Beyond, Basic Books, New York Cooper, R (1989), Thresholds Between Philosophy and Psychoanalysis, Free Association Books, London Frosh, S (1987), The Politics of Psychoanalysis, Macmillan Press, London Hinshelwood, R.D. (1991), A Dictionary of Kleinian Thought, Chase Publishing Services, Sidmouth. Hough, M (1998), Conselling Skills and Theory, Hodder Stoughton Educational, London. Gomez, L (1988), An Introduction to Object Relations, Free Association Books, London. Greenberg J.R Mitchell S.A (1983), Object Relations in Psychoanalytic Theory, Harvard University Press, London Kernberg International Journal of Psychoanalysis. L, 1969: A Contribution to the Ego-Psychological Critique of the Kleinian School. Otto F. Kernberg. Pp. 317-333. Likierman, M (2001), Melanie Klein: Her Work in Context, Continuum, London Mitchell, S,A (1988), Relational Concepts in Psychoanalysis, Harvard University Press, London Newman K.M. (1996). Winnicott Goes To The Movies: The False Self In Ordinary People. Psychoanal Q., 65:787-807. Segal, H (1981), Klein, Karnac Books, London Segal, J (1992), Melanie Klein, Sage Publications, London Stevens, R (1996), Understanding the Self, Sage Publications LTD, London Winnicott, D,W (1971), Playing and Reality, Routledge Classics, London and New York Winnicott, D,W (1965), The Maturational Process and the Facilitating Enviroment, The Hogarth Press, London. Yorke, C. (1971). Some Suggestions for a Critique of Kleinian Psychology. Psychoanal. St. Child, 26:129-155. REFERENCES Read up 2 p 792 http://www.pep-web.org/document.php?id=paq.065.0787atype=hitlistnum=1query=zone1%3Darticle%26zone2%3Dparagraphs%26title%3Dfalse%2Bself%2Bwinnicott%26sort%3Dauthor%252Caath_user=laprjgreen3ath_ttok=%3CSxcdiKPuNxKtfCaeBg%3E To Mrs. Klein, aggression inevitably distorts the childs picture of the world, making him feel attacked with hatred whenever he is at all thwarted or deprived. Early environment may do much to increase, or lessen, this sense of persecution; but a bad home does not create it, nor does a good one prevent it from appearing. Balint, M

The Yellow Wallpaper -- Literary Analysis, Gilman, Crane, Perkins

When looking at two nineteenth century works of change for two females in an American society, Charlotte Perkins Gilman and Stephen Crane come to mind. A feminist socialist and a realist novelist capture moments that make their readers rethink life and the world surrounding. Gilman’s â€Å"The Yellow Wallpaper† was first published in 1892, about a white middle-class woman who was confined to an upstairs room by her husband and doctor, the room’s wallpaper imprisons her and as well as liberates herself when she tears the wallpaper off at the end of the story. On the other hand, Crane’s 1893 Maggie: A Girl of the Streets is the realist account of a New York girl and her trials of growing up with an alcoholic mother and slum life world. The imagery in Charlotte Perkins Gilman’s â€Å"The Yellow Wallpaper† and Stephen Crane’s Maggie: A Girl of the Streets uses color in unconventional ways by embedding color in their narratives to symbolize the opposite of their common meanings, allowing these colors to represent unique associations; to support their thematic concerns of emotional, mental and societal challenges throughout their stories; offering their reader's the opportunity to question the conventionality of both gender and social systems. The use of color in Stephan Crane’s Maggie: A Girl of the Streets is crucial when looking at the setting of the story; the repeated use of red is significant when describing Maggie’s mother Mary and the importance of color in describing the social system through the story. It is seen prominently when Maggie and Pete go to the theater, parts of the play paralleled the lives of the common people: "The latter spent most of his time out at soak in pale-green snow storms, busy with a nickel-plated revolver, re... ...nd fear of the domesticity that she is imprisoned in. These ideas only reiterate the gilded cage idea of the nineteenth century and the association of all that is bad in a society represented by the trappings of domestic life. The color symbolism in both Crane’s Maggie: A Girl of the Streets and Gilman’s â€Å"The Yellow Wallpaper† share the associations of gender, society and the realism of a woman’s sphere within a changing and evolving commercial society. As the societal changes of the nineteenth century move closer to the industrialism, naturalism, and the rise of a new class taboos such as mental illness and poverty; it moves further from an ideal domestic Victorian society. The industrialization of manufacturing and the production of goods and thoughts are most representative through the writings of Crane and Gilman as well as other nineteenth century writers.